Our History

When Daisy Group was first established, it had a simple business model, to be an alternative provider of telephone lines and calls for UK-based small and medium-sized businesses.

Well over a decade later and both Daisy and the telecommunications industry are almost unrecognisable. As technology and the different types of communication have advanced, Daisy has continued to evolve to ensure that it is able to offer customers and partners a full suite of IT and telecommunications products and services.

Over the last decade Daisy has developed through a combination of organic and acquisitive growth. With a business-to-business only focus, Daisy now boasts more than 360,000 indirect and direct customers, providing IT, communications and cloud to some of the UK’s best-known organisations.

Daisy provides a range of unified communications and IT services, including connectivity, voice, maintenance, as well as cloud and hosting solutions.

Daisy... the story so far

Daisy was founded in 2001 by founder and executive chairman Matthew Riley.

In a telecoms marketplace that had historically been dominated by the nation’s incumbent provider, Daisy was established to disrupt the monopolised business market.

Targeting the often forgotten and under-resourced small business community, and bound to no single network or supplier, Daisy developed a service proposition that enabled the procurement of best-of-breed services that could be delivered on one bill.

Having founded Daisy with a handful of staff, the company experienced rapid organic growth in its first five years and was named the fastest growing technology business in the UK in the 2005 Sunday Times’ Tech Track.

In 2007 Matthew Riley was named the inaugural winner of the Bank of Scotland’s Entrepreneur Challenge and the business was awarded £5m in interest free funding, a treasure trove used to build the company further by acquisition.

In 2009 the business floated on the London Stock Exchange's Alternative Investment Market (AIM). Daisy acquires the businesses, of or certain assets from, Vialtus, ATC, Eurotel and Redstone.

Daisy expands its data and telecoms service offerings with acquisitions including the businesses of, or certain assets from, BNS, Murphx, Spiritel, Outsourcery, Telinet and Worldwide.

Daisy begins to develop its IT capabilities to sell into the existing customer base with acquisitions of Netcrowd, Indecs, Layer 3 and Daisy Data Centre.

In December 2014, Daisy once again became a private company in order to embark on its next stage of growth.

Daisy acquires: Damovo UK and Phoenix IT Group.

At the end of 2016 Daisy acquires Alternative Networks plc, a strong and complementary fit with its existing business and operations, further strengthening its mobile and fixed line product and service offerings.

In June 2018 Daisy expanded its SMB Direct customer base with the acquisition of DVO2 and its SMB Indirect customer base with the acquisition of Voice Mobile, a direct EE Partner.

Our Values

We focus our energy and passion on serving our customers and our partners. We are relentless in the execution of our plans and the delivery of our goals.

We take responsibility for our actions. We deliver on our promises to our customers, our partners and our shareholders. We are brave enough to make mistakes and humble enough to learn from them.

We are big enough to cope and small enough to care. We find ways to deliver more for our customers, our partners and each other. We strive at all times to make things easier to sell, easier to buy and simpler to deliver.

We deliver results. We win as a team and celebrate our success as a team. We collaborate with each other, using our capabilities and talent to constantly raise the bar on our performance.

Everybody in the Daisy team makes a difference. We treat everyone with respect. We support, develop and take care of all our people.